A startup disputes using technology to make contact centre accents sound "white"
A Silicon Valley start-up has created technology that can instantly modify call centre employees' accents. According to Sanas, a firm, their technology might eliminate discrimination based on accent and lessen racial abuse directed at employees. However, other detractors claim it is a step in the wrong direction and that language variety should be praised. the agents, many of whom are from the global south, "sound white," according to the news outlet SFGATE. According to reports, Sanas has raised $32 million in funding since June 2022. The company calls its technology an accent translation tool. On its website, a section called "Demo" offers visitors the chance to "hear the magic" by playing a recording of someone reading a call centre script with what appears to be a South Asian accent before clicking a slider button that changes the speech into an American accent that has a slightly robotic quality. The start-up was charged by SFGATE with trying to ...